Guiding Principles


Give new patients an overview of your service, allowing them to explore their own curiosities or pressure points.


Allow returning patients to easily request their next appointment and receive an email confirmation to assure them of time and date.


Beyond the display in Google Search results, Yelp is a vital discovery channel for optometry and eye doctor services in California. Ensuring this is prominent and known by non-Yelp users is key.

Case Study

Midtown Optometry

Location: Santa Cruz, California

Located in competitive catchment for optometry, Midtown Optometry has chosen to raise expectations of prospective and existing patients. Key focuses include:

  • Servicing patients with an online appointment booking form - no need to pick up the phone.
  • Connecting prospective patients to Yelp as a dedicated icon in the footer.
  • Introduce patient to essential eyecare information.
  • Outline services offered at the clinic, using a gallery format to display frame types.