Mapping your Online Touchpoints

We've all been there. To a forgotten part of the web, to find an account somebody created long ago and forgot about. Maybe even you.

Keeping a record of where your company has established profiles and with what information ensures consistency and the full use of all fields of information.

For those touchpoints where you have a presence but aren't that active, it's worth making sure the account shows this deliberate stance. For example, "[account paused]" might be useful notation in a bio, so the account doesn't look abandoned. Or "[Responds Monthly]" also manages the expectations of your audience.

Below there are a pair of exportable documents listing all the fields for vital sites including Facebook, Instagram, Twitter and LinkedIn. Use them to codify file names, descriptions and titles in a single place.

Here's what Twitter's set of fields looks like, for example:

If you have any questions, or think these documents can be improved, email Will Ross ( 

Dropbox Paper Doc
Google Doc


Happy Documenting!